This Privacy Policy explains how MaybeCoded ("we," "us," "our," or "Company") collects, uses, stores, processes, and protects your personal information when you use the Sparcd mobile application ("App").
We are committed to protecting your privacy and ensuring transparency about our data practices. By using the Sparcd App, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your information as described herein.
2. Information We Collect
2.1 Information You Provide Directly
Account Registration Information:
Email address
Full name
Password (encrypted and hashed)
Timezone
Authentication method (email/password, Google Sign-In, or Apple Sign-In)
Demographic Information (Optional but Recommended):
Date of birth
Gender
Occupation
Country/Location
2.2 Psychological and Behavioral Profile Data
Psychological Profile:
Tendency Classification (Four Tendencies framework by Gretchen Rubin)
Journey Stage (Dreamer, Planner, Doer, or Lifestyle Builder)
Optimal engagement times and notification response rates
Current and historical streaks
Energy phase tracking and stress cycle indicators
Feature usage frequency and preferences
2.3 Goal, Task, and Personal Content Data
Goal descriptions, objectives, and success criteria
Tasks, micro-actions, and milestone definitions
Task completion status and timestamps
Personal reflections, journal entries, and notes
Progress tracking data and updates
2.4 AI Memory and Context Data
The App uses Mem0-powered AI memory system to store:
Conversation history and coaching interactions
User preferences and patterns identified over time
Past achievements and goal history context
Personal preferences regarding communication style
Contextual information about life circumstances and challenges
2.5 Automatically Collected Technical Information
Device Information:
Device type (iPhone, iPad, Android)
Operating system and version
Device identifiers (IDFA, Android Advertising ID)
Device model and manufacturer
Connection and Usage Data:
Internet Protocol (IP) address
Mobile network operator information
Pages visited and features accessed
Time spent on features and sessions
Error messages and crash reports
Performance metrics
Location Information:
General location data derived from IP address
Precise GPS location data (only if you grant explicit permission)
3. How We Use Your Information
3.1 Core App Functionality
Creating and managing your user account
Authenticating your identity
Storing and retrieving your goals, tasks, and personal content
Providing access to features
Personalizing your App experience
3.2 AI-Powered Personalization
Developing your psychological profile
Generating personalized goal analyses and insights
Creating personalized task recommendations
Generating tailored coaching messages
Providing comeback coaching after periods of inactivity
Storing contextual memories for improved guidance
3.3 Communication and Notifications
Sending push notifications about goals and milestones
Sending service announcements and updates
Notifying you of account security issues
Responding to support inquiries
3.4 Analytics and Product Improvement
Analyzing user interaction patterns
Identifying usage patterns and feature adoption
Testing new features and variations
Improving recommendation algorithms
Identifying technical issues and bugs
Optimizing App performance
3.5 Legal Obligations
Complying with applicable laws
Responding to legal requests and court orders
Protecting against fraud and security threats
Enforcing Terms of Service
4. Data Storage and Security
4.1 Where We Store Your Data
Primary Database: MongoDB Atlas (cloud database)
AI Memory: MongoDB Atlas with embedding vectors
Backups: Encrypted backups in secure data centers
Processing: Google Cloud services for AI and embeddings
4.2 Security Measures
Encryption for data in transit (TLS/SSL) and at rest
Industry-standard password hashing with salting
Role-based access control
Multi-factor authentication for administrator accounts
Comprehensive logging of data access
Periodic security testing and vulnerability assessments
4.3 Data Retention
Data Type
Retention Period
Deletion Trigger
Account Information
Until deletion
Account deletion
Psychological Profile
Until deletion
Account deletion
Goals and Tasks
30 days soft delete
Account deletion
AI Memory Records
30 days
Account deletion
Device Information
1-2 years
Account deletion
Crash Reports
90 days
Automatic purge
Aggregated Analytics
Indefinite
No personal identifiers
5. Third-Party Access and Data Sharing
5.1 What We Do NOT Share
We do NOT sell your personal information
We do NOT share your identifiable data with unaffiliated marketers
We do NOT share your psychological profile with third parties for targeting
We do NOT share your goals or personal content with unauthorized parties
5.2 Limited Third-Party Sharing
Service Providers:
Cloud Infrastructure: MongoDB Atlas
AI Services: Mem0, Google Cloud (Gemini & Embeddings)
Authentication: Google and Apple
Analytics: Analytics platforms
Payment Processing: Payment processors
Email Services: Email providers
Legal Requirements:
As required by law, subpoena, court order, or government request
When necessary to protect safety or rights
To protect against fraud or security threats
In the event of merger or acquisition (with prior notice)
5.3 Aggregated and Anonymized Data
We may share aggregated, anonymized behavioral patterns with research partners for improving algorithms and research purposes only.
6. Your Privacy Rights and Data Control
6.1 Right of Access
You have the right to request a copy of all personal data we hold about you in a machine-readable format (CSV or JSON).
6.2 Right to Correction
You can update your profile information through the App settings at any time or contact us to correct inaccurate data.
6.3 Right to Deletion
You can delete your entire account through App settings or request deletion of specific data. We will remove your personal data within 30 days of your verified request.
6.4 Right to Data Portability
You can download all your personal data in machine-readable format and transfer it to another service.
6.5 Right to Opt-Out
You can disable notifications, marketing communications, and optional data processing in App settings.
6.6 How to Exercise Your Rights
Email [email protected] with "[Privacy Request]" in the subject line. Include your request type and sufficient information to identify your account. We will respond within 30 days.
7. Children's Privacy
The App is intended for users 18 years of age and older. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided information to our App, please contact us immediately at [email protected].
8. International Data Transfers
Your information may be transferred to, stored in, and processed in countries other than your country of residence, including India and other countries where we operate. By using the App, you consent to such transfers.
For EU/UK Residents: We implement appropriate safeguards for international transfers in compliance with GDPR, including Standard Contractual Clauses and Transfer Impact Assessments.
9. GDPR Rights (European Union)
If you are located in the European Union, you have the following additional rights:
Right of Access - Know what personal data we hold
Right to Rectification - Correct inaccurate data
Right to Erasure - Request deletion of your data
Right to Restrict Processing - Limit how we use your data
Right to Data Portability - Receive data in portable format
Right to Object - Object to certain processing
Right to Withdraw Consent - Withdraw consent for optional processing
Right to Lodge a Complaint - With your local data protection authority
Legal Basis: We process your data based on consent, contract performance, legal obligations, or legitimate interests.
10. CCPA Rights (California)
If you are a California resident, you have the right to:
Know what personal information is collected and how it's used
Request deletion of personal information
Opt-out of sales or sharing of personal information
Correct inaccurate personal information
Limit use of your information
Access your personal information
Be free from discrimination for exercising these rights
To submit a request: Email [email protected] with "CCPA Request" in the subject line.
11. Cookies and Tracking Technologies
Mobile App: The Sparcd app does not use traditional cookies but uses Analytics SDKs, Device Identifiers (IDFA, Android Advertising ID), Local Storage, and Push Notification Tokens.
Your Choices: You can opt out of analytics tracking in App settings, disable device identifiers on your device, or uninstall the App to stop all tracking.
12. Changes to This Policy
We may update this Privacy Policy periodically. Material changes will be communicated via in-App notification and email with at least 30 days' notice. Continued use after notification constitutes acceptance of updates. If you do not agree, you may delete your account.